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Customer Show

The Rise of Customer-Led Growth with Georgiana Laudi

Feb 11, 2021
48:05

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer. 

On this episode of Customer Show, Katelyn and Georgiana discuss:

  • The Difference Between Customer-Led Growth and Product-Lead Growth
  • How She Used This Method To Grow Unbounce 900% In Only A Few Years
  • How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget

Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist.

LinkedIn: https://www.linkedin.com/in/georgianalaudi

Twitter: https://twitter.com/ggiiaa

Forget The Funnel: https://www.forgetthefunnel.com/

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Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour

Get your free Customer Ranking Calculator: https://customercamp.co/calculator

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