Customer Show
How To Get Your First 100 SaaS Customers with Asia Orangio
Feb 4, 2021
Asia Orangio, a SaaS growth and marketing specialist and founder of Demand Maven, joins to share invaluable strategies for acquiring your first 100 customers. She breaks down the unique SaaS sales process and reveals common mistakes that new founders make. Asia explains how to convert free trial users into paying customers and highlights the importance of understanding customer journeys and targeted marketing. With practical insights and a focus on customer activation, her tips are a must for aspiring SaaS entrepreneurs!
36:24
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Quick takeaways
- Starting with thorough customer research helps identify buyer motivations and enhances the chances of converting leads into paying customers.
- Understanding the unique SaaS sales process emphasizes the critical role of a compelling digital presence in attracting and retaining initial users.
Deep dives
The Importance of Customer Research
Starting with customer research is essential for understanding the motivations and needs of potential buyers. It involves asking targeted questions to uncover what led them to seek solutions and what their decision-making processes are. Engaging directly with customers helps identify who the ideal ones are, emphasizing the enjoyment of serving them. This research forms the foundation for creating products that genuinely meet customer expectations and increases the likelihood of conversion.
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