How To Get Your First 100 SaaS Customers with Asia Orangio
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Navigating SaaS Sales and Customer Discovery
This chapter explores the unique dynamics of selling Software as a Service (SaaS) and the critical role of the company website in attracting customers. It emphasizes the importance of market understanding and customer discovery as foundational steps for SaaS teams looking to secure their first paying customers. Strategies for effective market entry are discussed, including pilot programs and leveraging user insights to identify and target enthusiastic early adopters.
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