Customer Show How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
13 snips
Jan 7, 2021 
Rand Fishkin, founder of SparkToro and author of *Lost and Founder*, shares his insights on navigating the fragmented online attention of consumers. He discusses the evolution of content marketing and the importance of building trust through community engagement rather than quick-selling tactics. Listeners learn effective strategies to identify where their ideal customers spend time online, using tools like SparkToro for audience research. The conversation highlights practical methods for targeting niche audiences and the power of data in marketing decisions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11
Intro
00:00 • 4min
Building Trust Through Community Engagement
04:15 • 9min
Understanding Content Marketing and Identifying Key Customer Segments
13:00 • 3min
Navigating Digital Engagement Challenges
15:49 • 7min
Maximizing Audience Research with Strategic Insight
22:48 • 3min
Building Audiences with Social Media Insights
25:35 • 4min
Unlocking Target Audience Insights for Effective Marketing
29:20 • 3min
The Power of Data in Marketing Decisions
32:16 • 2min
Leveraging Audience Insights for Strategic Marketing
33:46 • 4min
Targeting Strategies for Online Audiences
37:34 • 2min
The Power of Data and Reciprocity in Marketing
39:14 • 2min