Customer Show
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Jan 7, 2021
Rand Fishkin, founder of SparkToro and author of *Lost and Founder*, shares his insights on navigating the fragmented online attention of consumers. He discusses the evolution of content marketing and the importance of building trust through community engagement rather than quick-selling tactics. Listeners learn effective strategies to identify where their ideal customers spend time online, using tools like SparkToro for audience research. The conversation highlights practical methods for targeting niche audiences and the power of data in marketing decisions.
40:57
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Quick takeaways
- Understanding where your ideal customers spend their time online is crucial for effective content marketing in today's fragmented landscape.
- Building trust and nurturing relationships with your audience is more important for long-term success than aggressive sales tactics.
Deep dives
The Evolution of Content Marketing
Content marketing has undergone significant changes with the advent of the internet, shifting the landscape from traditional media to diverse online platforms. Previously, marketers relied on newspapers, radio, and local publications to reach their audiences, often with broad appeals. Now, anyone can create their own content and build an audience through personal blogs, podcasts, or social media. This shift has led to a fragmentation of attention, making it critical for marketers to understand where their customers are engaging online.
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