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2min chapter
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
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The Power of Data in Marketing Decisions
This chapter highlights the critical role of data in shaping effective marketing strategies, particularly when advocating for specific platforms. Through a relatable anecdote, it illustrates the gap between executive perceptions and reality, underscoring the necessity for evidence-based discussions in marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode