Speaker 2
and it gives as a marketer, when you're trying to fight for ad budget or you're trying to fight for going after one particular platform or channel or making an investment, you're trying to convince your client or your team, like your opinion is nice, but means very little. And when you can present them with actual data, not only does it make you look like a superhero, like you've really got your shit together, but it, it coaxes them to believe that, you know, there's, this isn't just, okay, let's podcast because this is because we can see that, you know, 37% of our audience is already listening to these three podcasts. So of course, we should be doing this like with the no brainer.
Speaker 1
Yeah, it really is helpful for media planners and PR folks. So like, I'm not sure if you follow her on Twitter, but Michelle Garrett, who's very notable in the PR world, but she was just tweeting about this the other day. She was like, oh yeah, I hate that Wall Street Journal problem, right? Where essentially the CEO walks in and is like, I want you to get us in the Wall Street Journal. Cause I talk to her, you know, I golf with our customers every Sunday and they all read the Wall Street Journal. And you're like, I know they don't read the Wall Street Journal. Like this guy's an idiot. But unless you can bring data to that battle, to that meeting and say, all right, we ran the numbers. Here's the percent of our audience that does pay attention to the Wall Street Journal or in New York Times or whatever the big prestige publication is. And then here's the niche publications. So you tell me, do you want to go after the prestige publication just for the prestige? Because that's okay. Just say so.
