Understanding Content Marketing and Identifying Key Customer Segments

The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online. 

In this episode, Katelyn and Rand discuss:

• How Content Marketing Has Evolved
• The Benefits Of Content Marketing
• A Step-By-Step Method For Finding Hidden Gems
• And So Much More

Rand Fishkin is the founder of SparkToro and the author of Lost and Founder. 

Twitter: https://twitter.com/randfish

SparkToro: https://sparktoro.com/

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

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