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3min chapter
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Customer Show
Understanding Content Marketing and Identifying Key Customer Segments
This chapter explores the evolution of content marketing and the importance of identifying valuable customer segments before deploying strategies. It introduces a useful customer ranking calculator to help prioritize efforts in reaching ideal audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode