How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
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Building Trust Through Community Engagement
This chapter emphasizes the significance of earning awareness, respect, and trust from potential customers through long-term community building rather than quick selling tactics. It introduces the flywheel concept as a metaphor for the gradual effort required in marketing initiatives, highlighting how early challenges can transition into smoother customer acquisition over time. Additionally, the speaker shares their own journey in the early days of SEO, detailing how persistence and engagement were key in overcoming visibility challenges in the digital landscape.
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