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How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin

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CHAPTER

Building Audiences with Social Media Insights

This chapter explores the strategy of using social media and data analysis to identify influencers and brands that can help build a targeted audience, known as the 'Dream 100.' It also discusses practical methods for podcasters to leverage audience interests for sponsorship opportunities and outlines key search tactics for understanding audience behaviors online.

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