Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.

On this episode, Katelyn and Rebecca discuss:

• Why Not All Customer Are Created Equally
• How To Design Research Experiments (The Right Way)
• How To Create Negative and Anti Customer Personas
• And So Much More!

Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes. 

LinkedIn: https://www.linkedin.com/in/rebeccasadwick/

Twitter: https://twitter.com/rebeccasadwick

Strategica Partners: https://strategica.partners/

More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/

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Connect with Katelyn on Twitter: https://twitter.com/KateBour

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