

Ep 168: How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse
Jan 17, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 3min
What Are Your First Moves on Direct to Consumer?
02:34 • 3min
How Do You Succeed on Amazon?
05:07 • 2min
The Fundamentals of the Ecommerce Business
06:47 • 5min
How Much Has Education Been a Part of Your Journey as a Chief Digital Officer?
11:47 • 2min
How Do You Manage Your Amazon Team?
14:00 • 2min
Is Amazon a Competitor to Direct to Consumer?
15:48 • 3min
How Do We Story Tell More in Our Ads?
18:25 • 3min
Tiktok
21:37 • 2min
What Are the Biggest Challenges of Marketing a Better for You Product?
23:56 • 2min
Better for You
25:34 • 3min
Is Sugar the Answer to the American Diet?
28:23 • 3min
Is the Brand High Key?
31:16 • 2min
How Much Will You Spend in C Four?
33:10 • 3min
Using P R to Increase Brand Awareness
36:00 • 4min
What's the Potential for High Key in the Next Two to Three Years?
39:55 • 3min
Are You Thinking About a Competitors?
42:32 • 2min
How to Build a Customer Data Base Using Slack
44:04 • 3min
Podcasts, News Letters, Podcasts
46:36 • 2min
Do You Think You're Doing a Great Job?
48:16 • 3min