Ep 168: How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse

1

Introduction

00:00 • 3min

2

What Are Your First Moves on Direct to Consumer?

02:34 • 3min

3

How Do You Succeed on Amazon?

05:07 • 2min

4

The Fundamentals of the Ecommerce Business

06:47 • 5min

5

How Much Has Education Been a Part of Your Journey as a Chief Digital Officer?

11:47 • 2min

6

How Do You Manage Your Amazon Team?

14:00 • 2min

7

Is Amazon a Competitor to Direct to Consumer?

15:48 • 3min

8

How Do We Story Tell More in Our Ads?

18:25 • 3min

9

Tiktok

21:37 • 2min

10

What Are the Biggest Challenges of Marketing a Better for You Product?

23:56 • 2min

11

Better for You

25:34 • 3min

12

Is Sugar the Answer to the American Diet?

28:23 • 3min

13

Is the Brand High Key?

31:16 • 2min

14

How Much Will You Spend in C Four?

33:10 • 3min

15

Using P R to Increase Brand Awareness

36:00 • 4min

16

What's the Potential for High Key in the Next Two to Three Years?

39:55 • 3min

17

Are You Thinking About a Competitors?

42:32 • 2min

18

How to Build a Customer Data Base Using Slack

44:04 • 3min

19

Podcasts, News Letters, Podcasts

46:36 • 2min

20

Do You Think You're Doing a Great Job?

48:16 • 3min