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Ep 168: How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse

DTC Podcast

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Are You Thinking About a Competitors?

We're looking more the better for you space. And i just think the better forYou space is the one that's growing more obviously than the more traditional one. If we were to provide you a 50 thousand dollar grant to be used in your marketing in 20 22, where exactly would you deploy that? I would have fully flushed out like questionars, pop ups, surveys at every part of the journey,. and really just stabilize, or lean into iguess mors - gathering our own data from our own customers.

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