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Ep 168: How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse

DTC Podcast

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The Fundamentals of the Ecommerce Business

i imagine before you decided to take on this roll, checking out the fundamentals of the business were a big part of your decision factor. You really need to have those fundamentals dialed in. If you don't, there's no amount of fundamentals you can do within the channel they're going to grow the business as much as you want. We looked at our best selling products, and we said, which of these, as they currently stand in their sale units, can we just lump together and sell together? What are the ones that we know tastes the best, that consumers have the highest reviews an people love to come back and reorder? The most beautiful thing in the world is bundles that

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