Ep 168: How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse
DTC Podcast
00:00
How Do You Succeed on Amazon?
It's the fundamentals that drive all business in every channel, everywhere we go, right? So doing the fundamentals at scale, i think it's how all brands win on any channel. And that's what hike, before my time and still now, is able to do on amazon. That's understanding what's going to convert, doing a ton of testing on p d ps, rit o, images rendersa constantly testing titles,. really making sure that the bullet points are both have that beautiful mix of search engin optimization and flow and being legible and readable.
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