Ep 168: How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse
DTC Podcast
00:00
What Are the Biggest Challenges of Marketing a Better for You Product?
i wanted to ask, what are the biggest challenges of marketing a better for you product? A couple of things. People, people want the sugar in december, right? They want it all. So tommy year is a challenge. Q one on the flip side is our super bowl. But but end of the day, like the psychology of humans during k one is such that lihes up perfectly for our brand. I would put myself in that cab. Um, we buy these types of products anyway. They've tasted so many bad versions of this product.
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