Is Sugar the Answer to the American Diet?

Sugar is the 80 20 of getting the united states and the developed world an the entire world healthier. When we're bringing a product that literally doesn't, you don't have to sacrifice. I think everyone would agree that sugar is bad for you. And if you still want to enjoy the things you want to enjoy without sugar, then what a perfect spot to sit in as a marketer with a product that tastes that doesn't have the sugar. So it's quitequite a market rife with opportunity, i would say.

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