Creative Control

Navigating the creator economy 2.0

Apr 13, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
The Rise of the Creator Economy
01:45 • 2min
3
The Rise of the Creator Economy
03:32 • 2min
4
Candel Media's View on the Creator Economy
05:15 • 3min
5
The Rise and Fall of the Creator Economy
08:09 • 2min
6
The Importance of Connecting With Creators
10:19 • 3min
7
How TikTok Is Addressing the Pain Points of Brand Collaboration
13:30 • 3min
8
How Amazon Is Focusing on Monetization Across Other Platforms
16:30 • 3min
9
The Future of Social Commerce
19:04 • 2min
10
The Influence of Political Tensions on the Creator Economy
21:02 • 2min
11
TikTok's Focus on Creating Opportunities for Creators
22:48 • 2min
12
The Power of Trust
24:26 • 2min
13
The Impact of Trust on the Creator Economy
26:09 • 2min
14
The De-Influence Trend in the Creator Economy
27:44 • 2min
15
The Importance of Balance in Advertising
29:44 • 2min
16
The Importance of a More Robust Middle Class in the Creator Economy
31:20 • 3min
17
The Creator Economy and the Middle Class
34:10 • 3min
18
The Importance of Diversity in the Tech Space
36:57 • 2min
19
The Second Inch of the Creator Economy 2.0
38:43 • 3min