Creative Control

Navigating the creator economy 2.0

Apr 13, 2023

46:31

AI Chapters

Episode notes

Introduction

2min

The Rise of the Creator Economy

2min

The Rise of the Creator Economy

2min

Candel Media's View on the Creator Economy

3min

The Rise and Fall of the Creator Economy

2min

The Importance of Connecting With Creators

3min

How TikTok Is Addressing the Pain Points of Brand Collaboration

3min

How Amazon Is Focusing on Monetization Across Other Platforms

3min

The Future of Social Commerce

2min

10.

The Influence of Political Tensions on the Creator Economy

2min

11.

TikTok's Focus on Creating Opportunities for Creators

2min

12.

The Power of Trust

2min

13.

The Impact of Trust on the Creator Economy

2min

14.

The De-Influence Trend in the Creator Economy

2min

15.

The Importance of Balance in Advertising

2min

16.

The Importance of a More Robust Middle Class in the Creator Economy

3min

17.

The Creator Economy and the Middle Class

3min

18.

The Importance of Diversity in the Tech Space

2min

19.

The Second Inch of the Creator Economy 2.0

3min

To jumpstart season 3 with an overview of the creator economy, we’re featuring a roundtable conversation with some experts, recorded a few weeks ago at SXSW.

Our panel of experts—Julie Haleluk, global head of video creator program at Amazon Live Shoppable Videos; Adrienne Lahens, global head of operations at TikTok Creator Marketing Solutions; Julian Reis, founder and CEO of SuperOrdinary; and Brent Weinstein, chief development officer at Candle Media—chatted with KC about the ups and downs of the creator economy. Given the huge influx of creators who entered the space in 2020 and the economic concerns that emerged last year, how is the creator economy maturing? And how do political conflicts play out, with so many creators staking their livelihoods on TikTok and other platforms?