Navigating the creator economy 2.0
Creative Control
The Importance of Connecting With Creators
I think we're seeing a lot of integration success with brands and creators coming together. The creator economy is impacting lots of businesses, not just the types of businesses that we most commonly associate with it. If you can connect with an audience and if they can relate to you in authentic way, you have the ability to mobilize them to watch certain content by certain products or enjoy certain experiences. But the ability to influence audiences is such a critical part of the future of content and commerce.
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