Navigating the creator economy 2.0
Creative Control
How TikTok Is Addressing the Pain Points of Brand Collaboration
The TikTok creator marketplace aims to make it easy and seamless for brands to partner with creators. The company's ethos is really an ecosystem play where we're building tools and technology to support all of those various stakeholders, she says. "One of the biggest challenges that this space has for creators is oftentimes they have to be very passive"
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