
Navigating the creator economy 2.0
Creative Control
How Amazon Is Focusing on Monetization Across Other Platforms
At Amazon, we start with a customer in everything that we do. We spend a lot of time and effort investing in those educational tools and feature sets to make it easy for creators to find success. YouTube is just an amazing platform that is a huge part of the financial profile of our company. And we're also really focused on the movement in Western markets for live shopping to mimic more of what we've seen in Asia.
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