Navigating the creator economy 2.0
Creative Control
The Importance of Diversity in the Tech Space
Amazon Live Shopable Video influencers and creators, we have the big broad appeal creators. And that's so important because our customers are coming from a variety of different backgrounds. We also see that with our brand partner. So when we do sponsorships and content integrations, we work with companies like 23andMe and Unilever,. et cetera. When we've seen that, we've seen 75% new to brand direct sales results as they're getting to an audience.
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