Navigating the creator economy 2.0
Creative Control
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Candel Media's View on the Creator Economy
The creator economy is thriving, says Candel Media CEO. Creators are finding more opportunities in terms of how they can build their businesses. In 2020, Amazon Live launched the creator app to make it easier for influencers to live stream and monetize that content. The company's biggest business is Moonbug, which owns things like Cocomelon.
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