Navigating the creator economy 2.0
Creative Control
The Power of Trust
Reese Witherspoon met two women in Nashville, Joanna and Clea, who had built a small home decorating, home organizing business on Instagram called the Home Edit. And they worked together to create a television show, which was very successful on Netflix,. Then build these massive consumer product lines at Walmart in the Container Store. The power of utilizing these types of technologies to launch IP, to launch brands, to build businesses is incredible.
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