Navigating the creator economy 2.0
Creative Control
00:00
The Importance of Balance in Advertising
"If the audience doesn't feel like there's a real connection between the person or the entity that's promoting a certain product, then it absolutely can work against them," he says. "There has to be a real fit when I was at UTA and we were very concerned about ensuring that our clients work with brands that really resonated with them."
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