Creative Control cover image

Navigating the creator economy 2.0

Creative Control

CHAPTER

The Importance of Balance in Advertising

"If the audience doesn't feel like there's a real connection between the person or the entity that's promoting a certain product, then it absolutely can work against them," he says. "There has to be a real fit when I was at UTA and we were very concerned about ensuring that our clients work with brands that really resonated with them."

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