2min chapter

Creative Control cover image

Navigating the creator economy 2.0

Creative Control

CHAPTER

The Importance of Balance in Advertising

"If the audience doesn't feel like there's a real connection between the person or the entity that's promoting a certain product, then it absolutely can work against them," he says. "There has to be a real fit when I was at UTA and we were very concerned about ensuring that our clients work with brands that really resonated with them."

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode