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Navigating the creator economy 2.0

Creative Control

CHAPTER

The Impact of Trust on the Creator Economy

There's a lot of talk about de-influencing in the creator economy. There are some creators who may not disclose that something's an ad or it feels like they just took this brand deal for a check and there's been a lot of pushback. Julie, I'm glad you brought up this topic of trust because I'm sure if you've been paying attention to the creator economy,. Do you see it having a larger impact on the creator economy? "I think so at least," she says.

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