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Navigating the creator economy 2.0

Creative Control

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TikTok's Focus on Creating Opportunities for Creators

TikTok CEO: We're in a 30-year cycle of decentralization across all businesses. "No matter what happens, there will always be the creator economy and we just have to continue playing the game," he says. He adds that TikTok is focused on how it can really provide opportunities for creators.

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