166 The Storytelling Edge by Joe Lazauskas

1

Introduction

00:00 • 2min

2

What Is Story Telling?

02:23 • 3min

3

Why Does Your Company Exist?

05:05 • 3min

4

Content Marketing Isn't About Story Telling

08:23 • 2min

5

What Makes for a Great Story?

10:00 • 2min

6

Novelty and Relativability in Business

12:13 • 5min

7

The Hero's Journey

17:35 • 2min

8

Are You Averse to Getting Wet?

19:17 • 3min

9

How Blenkest Can Help Your Career

21:59 • 4min

10

Content Marketing Is a Marathon, Not a Sprint

25:39 • 5min

11

Is Your Content Helping Build That Better Medio World?

30:20 • 2min

12

Get Smart About Your Audience

32:01 • 2min

13

Content Marketing - Is There a Magic Bullet in Content Marketing?

34:19 • 3min

14

The Fly Wheel

37:16 • 2min

15

The Zombifacation Has Already Started

39:23 • 3min

16

How to Be a Copycat Zombie

42:41 • 2min

17

Story Telling - The Greatest Weapon

44:16 • 2min

18

The Story Telling Animal by David Sonaris

46:09 • 2min

19

Marketing Book Podcast - Is Your Co-Author Really Your Boss?

47:50 • 2min

20

The Story Telling Edge

49:24 • 3min