The Marketing Book Podcast cover image

166 The Storytelling Edge by Joe Lazauskas

The Marketing Book Podcast

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The Fly Wheel

Almist is a system for how you are going to do three things, content, connect with people and then optimize overtime. It's been used since the first advent of mass media during the italian renaissance in the sixteenth century. And each time you do it, you spin the fly wheel faster, and you get new insights that will allow you to create more effective content.

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