Content Marketing Isn't About Story Telling

There are still a lot of marketers and businesses out there who are saying they're doing story telling, but it's a sort of like their masquerading as the old way. Druss an dressed up displayads and product sheets in the guise of articles and imphographics or epochs. You know, it's not actually telling a story. It's just adopting a format and throwing the same old craft in there. I think there's act a fundamental lack of education that we've had in our industry about how to do this.