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166 The Storytelling Edge by Joe Lazauskas

The Marketing Book Podcast

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Content Marketing - Is There a Magic Bullet in Content Marketing?

There's a temptation in content marketing to divide metrics into two camps, useless and magical. You can't sit around and wait for some song to tell you some magic metric that is going to tell you whether your content is working or not. The tools that we have right now to measure contem formance are incredible. Gugl analytics has gotten so good, it's really, really fantastic. There's so much that you can do to dig into your cante performance. And it's free. We have tools like cinamore o, waticost, free, nothing. Get it now.

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