The Zombifacation Has Already Started

The key to really good story telling is putting something new into the world. People like to play it safe, so we want to just do whatever has been successful before. We can't just create the same craft that other people have before and expect it to work. The zombe content as the biggest challenge for brand publishers moving forward. Create, connect and optimize. i think it's very helpful at helping people to sort of separate the, you know, the signal from the noise as it relates to going in this direction.