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166 The Storytelling Edge by Joe Lazauskas

The Marketing Book Podcast

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Is Your Content Helping Build That Better Medio World?

Every blog or educational section of website have a mission statement. So i wanted to take what had inspired me about contently and use that to be the guiding light of our content, of our bag. Every piece of content we create should be accountable to that mission. But is this helping build that better medio world? Is this story that we're telling in the purpose of serving our audience? Or is it in thepurpose of trying to push products?

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