Are You Averse to Getting Wet?

The hero's journey is kind of hard to describe without the classic diagram in front of you. But it all y comes back to this, this constant sense of tension and movement within a story - which brands are super afraid of. A common problem that i see in a lot of content recketing, is that brands want to play it really safe. They don't want any one to actually ever be in any trouble. This is what will make people actually care about us, actually engaged with our stories.