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166 The Storytelling Edge by Joe Lazauskas

The Marketing Book Podcast

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How to Be a Copycat Zombie

A g's a giant company, and they're the first on every new platform that comes out. They're one of the first brands on periscope, on mere cat, on snap chat, on instigram, and atoxan off ther c m o. And what she told me, you know, was that they just encouraged this culture of experimentation, of invention, and they want that to be reflected in all their marketing activities.

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