
166 The Storytelling Edge by Joe Lazauskas
The Marketing Book Podcast
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Content Marketing Is a Marathon, Not a Sprint
The marketing book podcast is a great investment in your professional development and career. If you support the show, get 20 % off your annual plan. joe: I think that it's a pretty crappy metaphor because we often expect that if we just keep doing an activity over and over again, it's going to yield results. And i actually just don't think that's true with contemt worketing. You have to constantly be avaluating what you're doing really well, what's working, what's not working, and and optimizing accordingly.
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