Why Does Your Company Exist?

Stories activate basically a lit of our brain centers, which allows that formation to stick. Everything about your business that you want to communicate probably can fit into a story. For i ad contently, it was about norco founder, shane and dave. If we can take the time craft those stories, to tell those stories, we can build such stronger relationships with our customers than we do by just screaming at them messages of buy or stuff like us, love us.