FINITE: B2B Marketing Podcast for Tech, Software & SaaS #15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
Apr 13, 2020
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
How I Got Into the World of Marketing
01:34 • 2min
The Role of Marketing in Go-Back Testing
03:33 • 3min
The Future of Marketing
06:07 • 4min
Breaking Down the B2P Funnel
09:59 • 3min
The Complexity of B2B Selling
13:13 • 3min
The Benefits of Data-Driven Marketing
15:46 • 2min
How to Make a Start With Google Sheets
17:59 • 3min
How to Set Up a Conversion Rate Calculator
20:51 • 3min
How to Thin Slice Data and Make a Decision
23:41 • 2min
The Risk of Becoming Too Fixated on Just the Data
26:03 • 3min
How Data Box Can Drive Transparency and Give People Visibility of the Numbers That Matter
29:19 • 2min
The Challenges of B2B Marketing
31:31 • 4min