#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Challenges of B2B Marketing
The biggest challenge for a lot of people who have been in marketing for maybe about 10 years is that you've only known a bull market. There's only been a good time type of experience for marketers, throwing up ads and getting great cost per click on Facebook. Now is kind of the time to spend, if you've got less cycles to work on, brush up on that data side of things. And not being afraid to take steps quickly to change things in a way that makes sense for the business.
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Transcript
