#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Breaking Down the B2P Funnel
Marketing is going to be more digital and more insights driven. We were kind of making decisions that felt data driven because we had the numbers. But there wasn't really any correlation between stage one and the funnel, stage seven and the funnel. And I'd rather have 10 amazing leads with nine of them that are converting to sales every month than 10,000 leads with only nine converting.
Play episode from 09:59
Transcript
