#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How Data Box Can Drive Transparency and Give People Visibility of the Numbers That Matter
A good Google Sheet is still the foundation. Now, what's the abstraction layer is tools like data box. We use data box to power our dashboards and to provide us with scorecards for sales reps. It makes things like Google Analytics more accessible for people. And that's kind of the data abstraction layer that shows off the funnel. So there's always a running pulse of the business available and viewable by most people.
Play episode from 29:19
Transcript
