#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Introduction
Nick Roberts is the marketing director of global app testing, a business that kind of fuses human beings and technology. Nick's got a really interesting background starting sales side and moving into marketing,. But we're going to be talking a bit about optimizing the B2B funnel and how data can support that. I should add that this is the first recording that I've done in the middle of coronavirus season. So apologies if the audio quality is not as good as it often is. We'll be recording this one over Zoom.
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Transcript
