#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Thin Slice Data and Make a Decision
In a world where B2B attribution generally is quite difficult over long and lengthy sales journeys, is it tough to really know sometimes exactly what the issue is? Sometimes you just have to kind of go with the gut feel and use the data as best you can. I'd personally subscribe to Malcolm Gladwell's notion of thin slicing. So in other words, getting a little bit of the data and then making a decision.
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