#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Set Up a Conversion Rate Calculator
Rismans is I manually went through it was more of a fit of rage essentially because I said, I'm so sick of this. And then I just export it once a week. Yeah. So that's kind of a the raw data and then be what's the conversion rate between those, those channels. If you're doing a monthly, you would then start looking at month over month. What are the changes in the cohorts between those things in the conversion rates or even the raw number if you want. But yeah, I mean, it was a long, long, long process into the night. It was just something that, you know, that's why I said get started early
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