#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Complexity of B2B Selling
The complexity of B2B selling generally is significant and not always a straight linear line. It's impossible to nurture somebody if you don't know what stage of the funnel that you're in or they're in, right? How do you assign attribution to the different parts of the funnel? And there's, I think Gartner has this amazing image of the current B2B buying journey. There's hundreds of different touch points in there.
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Transcript
