#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Benefits of Data-Driven Marketing
I think what it provides is a way, you know, we're a venture backed company and it helps. You can see visually in that funnel and you can see where things are breaking down and where things are happening. So from that perspective as well, it helps give people greater clarity so he can go to a sales team and say,you know, the most important thing we can do is actually work on this stage and this thing. That's actually going to change the essential pipeline, right? It's going tochange the velocity of sales later on. I think maybe my CFO would disagree or maybe hit agree. I'm not sure. But obviously there's benefits for just general marketing
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