78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media

1

Introduction

00:00 • 2min

2

The Voice of the Retailer at the FMCG Show

02:08 • 2min

3

Boots and SMG: A Good Partnership

04:25 • 6min

4

The Evolution of Retail Media

10:21 • 2min

5

The Future of Retail Media

12:22 • 5min

6

How to Optimize Your Media Spend to Increase Efficiency

17:40 • 2min

7

How Retail Media Can Improve Equity Metrics of Brands

19:32 • 2min

8

How Boost Is Bringing Brand Products to Love Island

21:34 • 2min

9

The Impact of Retail Media on the Retailer Brand Relationship

23:28 • 2min

10

The Importance of Integrating Retail Media Networks

25:27 • 5min

11

The Role of Retail Media in Brand Success

30:04 • 6min

12

The Importance of Relevance in Retail Media

35:43 • 5min

13

How to Be an Entrepreneur

40:24 • 2min

14

The Importance of Retail Media

42:17 • 2min

15

The Importance of a Good Culture in Retail Media

44:02 • 3min