The FMCG Guys

78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media

May 31, 2023

47:17

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Episode notes

Introduction

2min

The Voice of the Retailer at the FMCG Show

2min

Boots and SMG: A Good Partnership

6min

The Evolution of Retail Media

2min

The Future of Retail Media

5min

How to Optimize Your Media Spend to Increase Efficiency

2min

How Retail Media Can Improve Equity Metrics of Brands

2min

How Boost Is Bringing Brand Products to Love Island

2min

The Impact of Retail Media on the Retailer Brand Relationship

2min

10.

The Importance of Integrating Retail Media Networks

5min

11.

The Role of Retail Media in Brand Success

6min

12.

The Importance of Relevance in Retail Media

5min

13.

How to Be an Entrepreneur

2min

14.

The Importance of Retail Media

2min

15.

The Importance of a Good Culture in Retail Media

3min

Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG.

Tune in to learn about:

Best Practices when setting up a Retail Media Network
How FMCG companies can better leverage this channel
Connecting Retail Media Data with an overall Data Strategy
The benefit for the consumer

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