The FMCG Guys

In this episode recorded live at Groceryshop Las Vegas, we sit down with Peter Lizner, Head of Strategy at Rohlik Group, one of Europe's most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion player across Europe through a unique approach to local sourcing, customer service, and technology is setting a new standard for convenience and quality. We discuss: Petr's career journey from Consulting to Retail Rohlík Group's rapid expansion across Central and Western Europe How local brands like Kifli and Knuspr build community trust and differentiation The company's focus on customer experience and 15-minute delivery slots The decision to launch Valoc.com and license its end-to-end grocery tech Why Czechia leads Europe in online grocery penetration The evolution of Rohlík's retail media strategy, from endemic to non-endemic advertisers More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Alejandra Restrepo, Head of Mercado Ads Mexico at Mercado Libre, brings a wealth of experience from consulting at McKinsey to leading innovative advertising solutions in e-commerce. The discussion highlights how Mercado Libre is transforming retail media through AI and first-party data, while forming partnerships with giants like Google and HBO Max. Alejandra shares insights into Mexico's retail media landscape and its dynamic consumer market, alongside leadership lessons and the exciting future of Retail Media 2.0.

Watch on YouTube: https://youtu.be/xO8ljWS9miU The Hot Seat is our collaboration with The Women in Retail Media Collective. In Every episode, one of their co-Founders, Ana Laura Zain and Emma Helsloot, team up with Daniel to have a conversation with a relevant person in Retail Media that breaks cliches, boring panels and gets very personal. In this episode, we are joined by Fluent's Strategic Partnerships Leader Morgan Chapman, who loves to compete against herself when getting on planes. Ana Lau and Daniel won't leave a page unturned in order for you to get to know Morgan very, very well. More Women in Retail Media Collective: https://www.linkedin.com/company/women-in-retail-media-collective/ The FMCG Guys: https://www.linkedin.com/company/fmcgguys Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Helen Tomlinson is Kenvue's recently appointed Managing Director of Spain. She joins Christine and Daniel to speak about how she's developed her career across functions and countries to become one of, unfortunately still few, female General Managers in our industry. In this conversation you'll hear some examples of how some specific situations like "putting a hand up" can help advance, nuances we may not be aware of, the importance of mentors, allyship and much more. Topics covered include: The structural issue of lack of female leaders Ways of being and showing up without having to adapt to the dominant gender How companies can build stronger talent pipelines and adapt to career blockers like motherhood Helen's adaptation to new countries like Spain and Romania coming from the UK Finding the right mentors at the right time More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

A year later, we are back with a special CPG Guys × FMCG Guys crossover with Rick Swinkels, CEO of TCC Global, during Groceryshop in Las Vegas. You can also watch the episode here: https://youtu.be/rkq6l7SXA30 This time, we focus on why loyalty is the real growth lever in grocery right now. We dig into shopper "promiscuity" under value pressure, the surge of private label, how misused promos and siloed RMNs erode trust, and why paid memberships and smart, human-centred personalization are setting the next rules. Rick also shares how TCC's physical-reward programs and new social "Loyalty Quest" turn everyday shoppers into loyalty activists—and deliver measurable, total-store lift. Tune in to hear about: Shoppers & value: tighter wallets, more store-hopping, bigger price delta vs. brands → private label wins; promos often train disloyalty. Loyalty > RMN: retail media must serve the experience; when RMN teams are siloed, messaging conflicts and trust suffers. Paid memberships: the next loyalty model—bundled value (delivery, exclusives, services) that changes behavior and economics. AI with a human core: backend gains + real personalization, but in-store experience, staff, and brand mission still do the heavy lifting. TCC playbook: physical rewards to shape behaviour (3–5% total-store uplift) and "Loyalty Quest" to reward shareable shopper moments. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Today's guest is Selim Tansug, COO at The Quality Group, a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition. With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how the industry has evolved from global optimization to resilience and agility amid today's volatility. From managing operations in Turkey, Vietnam, and Europe to leading the growth of a D2C sports nutrition business, Selim reflects on balancing speed, innovation, and technology while maintaining culture and a consumer focus. Tune in to hear about: How supply chains are shifting from efficiency to resilience and agility. The role of innovation and digitalization in complex operations. Strategies for leading teams and managing rapid growth. Balancing short-term performance with long-term transformation. Challenges of demand planning in e-commerce and influencer-driven models. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/V9dHBZDZv3A In this episode of The Hot Seat, we are joined by Jemma Haley from The John Lewis Partnership, who dives into her world of retail media strategy, sharing the highs, lows, and quirky bits of her day-to-day. Get to know her through rapid-fire personal questions, ping pong beer brands, "Would You Rather?" dilemmas, and the classic "Two Truths and a Lie", where she shared her background dancing in a Status Quo video that might just go viral now. We know how to have fun but also when to keep it serious. Find out what she thinks about today's hot topics: tech solutions vs. agencies, in-store vs. online shopping, and bold predictions for the next year. Oh, and did we mention the epic boat ride networking event? Lots of laughs, a little chaos, and memories made. It's fun, fast, and full of personality. Definitely not your usual retail media podcast. More Women in Retail Media Collective: https://www.linkedin.com/company/women-in-retail-media-collective/ The FMCG Guys: https://www.linkedin.com/company/fmcgguys

Sign up for Candid Commerce Amsterdam (Nov 5th at Capital C): https://candid-commerce.com/amsterdam-2025 See last year's event: https://candid-commerce.com/candid-commerce-amsterdam Candid Commerce London: https://candid-commerce.com/candid-commerce-london The Hot Seat: https://www.fmcgguys.com/hot-seat-wrmc/

In today's episode we are joined by Sorin Patilinet from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Daniel to speak about his recent book "Marketing Effectiveness: Applying Marketing Science for Brand Growth". Tune in to hear about: How Marketing blends creativity and analytical htinking The principles of marketing effectiveness and why it must be defined beyond ROI. The importance of integrating data and strategy to drive sustainable brand growth. How to balance global consistency with local market nuance. The role of AI in reshaping both work processes and consumer engagement. How effectiveness requires combining analytical rigor with creative judgment. Why diverse professional experiences build stronger marketers than linear career More Find the book on Amazon Here Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In today's episode we are joined by Pavi Gupta, Insights and Analytics VP at Chobani, with nearly three decades of experience across global FMCGs. Over his career, he has witnessed and shaped how new technologies transform the way organizations generate and apply insights. He joins the show to discuss how curiosity, empathy, and change management remain at the core of the function, and why elevating the role of insights is more critical than ever. Tune in to hear about: How AI and automation free teams from grunt work to focus on creativity and empathy. Shifting mindsets: seeing AI as augmentation rather than replacement. Managing both passive and active resistance to change. Why curiosity and the art of asking the right questions remain the human superpower. Lessons from technologies ahead of their time, like electric cars in the 1890s and early social listening projects. More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.