The FMCG Guys

Watch on YouTube: https://youtu.be/V9dHBZDZv3A In this episode of The Hot Seat, we are joined by Jemma Haley from The John Lewis Partnership, who dives into her world of retail media strategy, sharing the highs, lows, and quirky bits of her day-to-day. Get to know her through rapid-fire personal questions, ping pong beer brands, “Would You Rather?” dilemmas, and the classic “Two Truths and a Lie”, where she shared her background dancing in a Status Quo video that might just go viral now. We know how to have fun but also when to keep it serious. Find out what she thinks about today’s hot topics: tech solutions vs. agencies, in-store vs. online shopping, and bold predictions for the next year. Oh, and did we mention the epic boat ride networking event? Lots of laughs, a little chaos, and memories made. It’s fun, fast, and full of personality. Definitely not your usual retail media podcast. More Women in Retail Media Collective: https://www.linkedin.com/company/women-in-retail-media-collective/  The FMCG Guys: https://www.linkedin.com/company/fmcgguys 

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In today’s episode we are joined by Sorin Patilinet from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Daniel to speak about his recent book “Marketing Effectiveness: Applying Marketing Science for Brand Growth”. Tune in to hear about: How Marketing blends creativity and analytical htinking The principles of marketing effectiveness and why it must be defined beyond ROI. The importance of integrating data and strategy to drive sustainable brand growth. How to balance global consistency with local market nuance. The role of AI in reshaping both work processes and consumer engagement. How effectiveness requires combining analytical rigor with creative judgment. Why diverse professional experiences build stronger marketers than linear career More Find the book on Amazon Here  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In today’s episode we are joined by Pavi Gupta, Insights and Analytics VP at Chobani, with nearly three decades of experience across global FMCGs. Over his career, he has witnessed and shaped how new technologies transform the way organizations generate and apply insights. He joins the show to discuss how curiosity, empathy, and change management remain at the core of the function, and why elevating the role of insights is more critical than ever. Tune in to hear about: How AI and automation free teams from grunt work to focus on creativity and empathy. Shifting mindsets: seeing AI as augmentation rather than replacement. Managing both passive and active resistance to change. Why curiosity and the art of asking the right questions remain the human superpower. Lessons from technologies ahead of their time, like electric cars in the 1890s and early social listening projects. More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

The Hot Seat is a special episode series of The FMCG Guys in collaboration with the Women in Retail Media Collective. You can also watch on YouTube here: https://youtu.be/nGmcW0BSxTQ  In every episode (cadence TBD!), we will be unveiling the most personal and fun side of different Retail Media Personalities. Expect Quick-fire games, bold opinions, and zero buzzwords. This section will be hosted by the co-Founders of the collective Ana Laura Zain and Emma Helsloot and our very own Daniel Torres.  

Axel Adida, Chief Digital Officer at Beiersdorf—the German company behind iconic personal care brands like Nivea and Eucerin and Ultra-Premium Beauty La Prairie —joins Christina and Daniel to explore how his passion for pop culture and the “Zeitgeist” (the spirit of the times) shapes his approach to connecting heritage brands with today’s trends. Tune in to hear about: How skincare education has evolved from beach balls and TV ads to TikTok and AI-powered routines Social Media as a (suprisingly?) much more candid form of content and brand exposure The role of influencers, creators, and UGC in driving authentic consumer engagement What Pop Culture means and why it matters for FMCG brands The shift from “brand says” to “people say” in consumer communications How Beiersdorf balances nostalgia, inclusivity, and innovation across its brand portfolio Why AI and generative search will be game-changers for brand visibility and consumer decision-making Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In this engaging discussion, Roger Dunn, Global Media Lead at Diageo and a LinkedIn Top Voice, shares his insights on retail media strategy. He delves into how the retail media boom has transformed brand-consumer dynamics and explains why Amazon continues to lead in this space. Roger discusses the benefits of retail media for brands, emphasizing data-driven decision-making and performance metrics. He also explores the implications for consumers, highlighting how retail media can enhance shopping experiences with personalized offers.

Stefano Volpetti is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International. With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episode, we explore what motivated his move to a controversial industry—challenging his own pre-conceived ideas—and how he’s reinventing the category through product innovation, consumer understanding, and innovative marketing and route-to-market. Tune in to hear about: Stefano’s career journey from Procter & Gamble to Philip Morris in a variety of functions and roles Their flagship product IQOS, and how it’s become a multi-billion dollar brand Shifting from B2B to a consumer-centric B2C How experiential marketing is key to consumer adoption The importance of courage, purpose and continuous improvement   Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian   Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.  

Our guest is Constantin Fink, a Commercial and Growth Leader that’s worked globally in FMCG, Consulting, Private Label, Foodservice and currently serves as Tchibo’s Chief Commercial Officer, International. His common career thread has been how to deliver an improved top line to the businesses he’s managed, so in this episode we focus on how he’s mastered the art, science and process of sales across cultures, industries and contexts. Tune in to hear about: His career foundation at L’Oréal and the importance of going international The thinking behind his cross-industry moves Managing price adjustments How execution and operationally excellent can make a difference Brand differentiation versus private label Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian   Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Join Melanie Zimmermann, General Manager of Retail Media at Criteo, and Andreas Reiffen, Founder and CEO at Pentaleap, as they dive into the dynamic world of retail media. They debate the impact of rising Retail Media Networks on brand-retailer interactions. The conversation highlights the shift from monolithic to modular ad tech solutions and the need for better tools that meet modern advertising demands. They also tackle the challenges of relevant ad serving and the future of auction-based strategies in this evolving landscape.