Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman, owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about her career, an exciting project in eB2B and her vision of the industry.

Tune in to hear about:

Her career: FMCG, going into self-employed Consulting and leading eCommerce
Developing a premium eB2B DTC proposition for French "Cavists"
How Digital can be a change agent for other functions in a company
Who should own Retail Media
Learning & Development: why is not being prioritised
The organisation of the future and the impact of AI in the workplace

More

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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

294. Natalie James, Head of eCommerce Europe at Brown-Forman: Future of eCom, eB2B, Retail Media, AI and L&D