The FMCG Guys 291. Andrew Lipsman, Retail Media Analyst, Live from RMSUK '25: In-Store, Untapped Opportunities, CMOs, US vs EU
Watch on YouTube: https://youtu.be/tfqor_l64-M
Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential.
Tune in to hear about:
- In-Store Retail Media
- Differences between the US and Europe
- Measurement, transparency and standardisation
- What FMCGs are (and are not) doing
Check out Andrew's appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman
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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.