The Future of Retail Media

The data that's being collected is very similar to loyalty cards which were prominent in the 2000s. The new thing is now the technology is there to enable that to be used in a very different way than maybe how it was used before. And so I think all of those things kind of coming together means that we can offer, you know, we can really kind of, I suppose, supercharge the data and the availability of that. Ollie: From my experience when I was at Gillette, this was always the kind of golden ticket which was trying to get as close to that point of purchase as possible. Ephrae: It's not just about sponsored product on site