The Importance of a Good Culture in Retail Media

Oli: It really is a triple win, and that not only does the consumer benefit, but the retailer benefits as well as the brand in terms of the product. We all stand to benefit from this in some way, shape or form, right? And I also was really interesting to hear them their perspectives with regards to how this is helping to evolve the relationship between retailers and brands. So again, you know, it's a partnership and that everybody wins.